Mission

Transforming African Youth Mindsets to facilitate Positive Change across the continent. We want to drive the 1000 thriving businesses in the next 10 years

Vision

We envision a community-driven future where for African Youths,

1. There are more Job Creators than Job Seekers
2. Increased Collaborative Partnerships among youth-led businesses
3. Are in a community where young Africans are consistently educated, inspired, and driven to take personal responsibility for their futures

In this future, we see a world where the youth have options and choices - employment or business, wages or revenue, study or building your business, getting a job, or creating a job(s).

Problem

• Youth unemployment rates across major African countries are too high (up to 80%)
• There is a high number of young people who place this responsibility on someone else e.g rich uncles, the government, etc
• Few young Africans consider entrepreneurship
• A high percentage of the few that do abandon their side hustles when they graduate.
• The few that continue their business do not have an appealing brand for mainstream audiences. E.g. Checkout youth businesses at https://www.kasihustlers.com/

Existing Solutions

There are existing initiatives like academies, marketplaces, incubators, training programs and so on that cater to this. However, these are some of what we have picked up:

• Very few of these programs are integrated i.e. Academy + Marketplace + Business Development + Branding + Marketing
  • The few that do are built to cater to audiences with the “big idea(s)” e.g. the next Facebook, tech ideas, software, scalable inventions, etc. There are no integrated programs to nurture the average entrepreneur or people with entrepreneurial mindsets. For example, people selling bread on campus don't have a platform to nurture or even scale their “hustle” into a long-term sustainable business.
• The majority of entrepreneurial academies don’t have dynamic Work Integrated Learning. The learning programs are designed for scale (large number of students), and as such, “static” in nature. The reality is that different businesses have different requirements. A tech business, for example, does not have the same requirements as that of a bread-selling business.
• The existing marketplace platforms provide a platform to help people who already have the business learnings to succeed. However, young students or graduates who do not have this, they